You are literate. Right?
You are reading this blog, no?
That means you have the ability to recognise the English alphabet, form words, and know what these strings of words called sentences mean.
In other words, you are able to make sense of these strange shapes and derive meaning from them.
Today's information and entertainment technologies communicate to us through a powerful combination of words, images and sounds.
As such we need to develop a wider set of literacy skills helping us to both comprehend the messages we receive, and to effectively utilize these tools to design and distribute our own messages.
Being literate in a media age requires critical thinking skills which empower us as we make decisions, whether in the classroom, the living room, the workplace, the board room or the voting booth.
In other words, in the world of today, you're not really literate if you cannot read the media.
Look at the world around you.
You are using a mobile phone. So does your sabzi-wallah, the tea-stall owner, and even the guy who comes to collect your garbage.
You surf the internet, watch movies, read newspapers, and books [hopefully], and use your thumbs to send and receive dozens of messages everyday.
Everyday, there seems to be new ways by which we access information and entertainment.
To become a successful student, responsible citizen, productive worker, or competent and conscientious consumer, individuals need to develop expertise with the increasingly sophisticated information and entertainment media that address us on a multi-sensory level, affecting the way we think, feel and behave.
Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skilful application of literacy skills to media and technology messages. As communication technologies transform society, they impact our understanding of ourselves, our communities, and our diverse cultures, making media literacy an essential life skill for the 21st century.
This blog will help media students engage with certain aspects of their curriculum. Feel free to leave questions and comments, so that we can carry on this discussion.
You are reading this blog, no?
That means you have the ability to recognise the English alphabet, form words, and know what these strings of words called sentences mean.
In other words, you are able to make sense of these strange shapes and derive meaning from them.
Today's information and entertainment technologies communicate to us through a powerful combination of words, images and sounds.
As such we need to develop a wider set of literacy skills helping us to both comprehend the messages we receive, and to effectively utilize these tools to design and distribute our own messages.
Being literate in a media age requires critical thinking skills which empower us as we make decisions, whether in the classroom, the living room, the workplace, the board room or the voting booth.
In other words, in the world of today, you're not really literate if you cannot read the media.
Look at the world around you.
You are using a mobile phone. So does your sabzi-wallah, the tea-stall owner, and even the guy who comes to collect your garbage.
You surf the internet, watch movies, read newspapers, and books [hopefully], and use your thumbs to send and receive dozens of messages everyday.
Everyday, there seems to be new ways by which we access information and entertainment.
To become a successful student, responsible citizen, productive worker, or competent and conscientious consumer, individuals need to develop expertise with the increasingly sophisticated information and entertainment media that address us on a multi-sensory level, affecting the way we think, feel and behave.
Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skilful application of literacy skills to media and technology messages. As communication technologies transform society, they impact our understanding of ourselves, our communities, and our diverse cultures, making media literacy an essential life skill for the 21st century.
This blog will help media students engage with certain aspects of their curriculum. Feel free to leave questions and comments, so that we can carry on this discussion.
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