Social Media Marketing- Mixed Bag

1. List the five goals of social media marketing

The five goals of social media marketing can be listed as

[1] Create Brand awareness so that the brand becomes relevant to potential clients or customers.

[2] Enhance public relations by finding out the needs and issues of customers and solving them quickly.

[3] Build a community of advocates, which means that those who use the company's goods or  services spread the good  word about the  company.

[4] Research and Development is important, and social media can help in this area also.

[5] Driving sales and leads, which means that one can improve sales volume and also increase the business's lead over the nearest competitor.

2.  Write two ways in which social media can increase brand awareness

Social Media engagement can increase brand awareness. First, by use of blogs and posts on social media, one can promote the goods or services and make the brand visible. Clever memes and posts may engage people, who may forward them on social media, hence giving the brand or product more visibility. Second,  by posting links to blogs that review the product or services, people can get a better idea about the brand. This means that the engagement with the product or brand increases, thus increasing the brand awareness.

3. How does YouTube help in social marketing?

Videos are engaging, and audio-visual communication is more attractive than mere text. You Tube is a platform where people post videos on any subject they want. By creating some attractive videos on YouTube that mention the product or service or brand, and linking these videos to other posts on social media, the potential customer base is widened.

4. Write 100 words on ‘Social Media publishing’

. 'Publishing' can mean spreading of text, images, podcasts, and videos on media platforms. By social media publishing, we mean the creation of text and image content on social media platforms. This content can be in the form of blogs, Facebook posts, tweets, photo-material on Instagram and pintrest and so on. In order to be a good publisher on social media, one must take into account copywriting skills, such as using appropriate words and terminology, paying attention to the character limit of certain media, and shaping the communication in a way that suits the social media platform that one has chosen.