Friday, March 20, 2020

5 things about Georges Melies


1. Georges Méliès [also called George Melies ]was a former magician who became involved in film as a way to further his obsession with illusion.

2. He was born on December 8th, 1861 in Paris France. His father was a shoe maker and together with his two brothers he was trained in that business. He studied with the Parisian magic dealer Voison and eventually even started building his own apparatus and automaton. Then in 1888, he bought the famous Robert-Houdin Theatre! He began to present magic shows in this historic location.


In 1895, Melies witnessed a demonstration of a new invention by the Lumiere Brothers called the Cinematographe. By 1896, he had developed his own cine camera and began makingfilms.

3.  His trademark brand of phantasmagorical wizardry made him the godfather of special effects cinema in the hundreds of films he created in his Paris studio.

 Méliès’s most famous film, Le Voyage dans lalune (1902), distributed in the United States and England as A Trip to the Moon, ranks as one of the cinema’s first (if not the first) science fiction films, combining spectacle, sensation, and technical wizardry to create a cosmic fantasy that was an international sensation.

4 . Méliès’s films relied on a fixed camera position, but within this limitation he created a basic library of special effects that would dominate the cinema until the advent of the digital era in the late twentieth century: double exposures, dissolves (one image “melts” into another), mattes (in which one portion of the image is “masked off” and then rephotographed to create spatial, or spectacular, illusions), reverse motion, cutting in the camera (to make objects appear and/or disappear), and numerous other cinematic techniques.

5. George Melies died in Paris in 1938, and is buried in the Père Lachaise Cemetery along with other such notables as Edith Piaf, Oscar Wilde, and Marcel Marceau.

[click on the links for a sample of his films]

Social Media Marketing- Mixed Bag




1. List the five goals of social media marketing
The five goals of social media marketing can be listed as
[1] Create Brand awareness so that the brand becomes relevant to potential clients or customers.
[2] Enhance public relations by finding out the needs and issues of customers and solving them quickly.
[3] Build a community of advocates, which means that those who use the company's goods or  services spread the good  word about the  company.
[4] Research and Development is important, and social media can help in this area also.
[5] Driving sales and leads, which means that one can improve sales volume and also increase the business's lead over the nearest competitor.

2.  Write two ways in which social media can increase brand awareness
Social Media engagement can increase brand awareness. First, by use of blogs and posts on social media, one can promote the goods or services and make the brand visible. Clever memes and posts may engage people, who may forward them on social media, hence giving the brand or product more visibility. Second,  by posting links to blogs that review the product or services, people can get a better idea about the brand. This means that the engagement with the product or brand increases, thus increasing the brand awareness.

3. How does YouTube help in social marketing?
Videos are engaging, and audio-visual communication is more attractive than mere text. You Tube is a platform where people post videos on any subject they want. By creating some attractive videos on YouTube that mention the product or service or brand, and linking these videos to other posts on social media, the potential customer base is widened.

4. Write 100 words on ‘Social Media publishing’
. 'Publishing' can mean spreading of text, images, podcasts, and videos on media platforms. By social media publishing, we mean the creation of text and image content on social media platforms. This content can be in the form of blogs, Facebook posts, tweets, photo-material on Instagram and pintrest and so on. In order to be a good publisher on social media, one must take into account copywriting skills, such as using appropriate words and terminology, paying attention to the character limit of certain media, and shaping the communication in a way that suits the social media platform that one has chosen.

Tuesday, March 10, 2020

Charles Chaplin, Comic, Director, Musician and more

Who was Charles Chaplin? Read and find out. Look carefully. You will find links to some of his films, for study and enjoyment.


Sir Charles (Charlie) Spencer Chaplin was comedic actor, film director, composer and musician. 
 
He was born in the United Kingdom and moved to the United States of America (USA) in 1913 and
eventually became one of the most creative and influential personalities of the silent-film era.

His working life in entertainment spanned over 75 years, from the Victorian stage and the Music-hall in the United Kingdom as a child performer until his death at the age of 88. 
 
Chaplin’s most prolific creative activity occurred in the USA from 1914 to the mid 1940s. 

His most well-regarded movies were made with United Artists and include City Lights (1931), Modern Times (1936), The Great Dictator (1940) and Monsieur Verdoux (1947), although he made many other classic movies.

Chaplin was critical to the development of film as an art form and he showed the potential of the medium to  communicate complex themes.

Chaplin, in his mature period, made intricate films, and provided an  abrasive exploitation of paradox and ambiguity. He was the premier comedian and film maker of his  time, and remains influential in the present day.

His contribution as a creative person himself and as  an inspiration to countless other people has been unique, widespread and timeless.

Chaplin demonstrated stage presence, a natural aptitude for impersonation, and dancing prowess
when he was a young child.

 He joined the Fred Karno troupe in 1910, and when the troupe toured America in late 1913 Chaplin's act was seen by Mack Sennett who hired him for his studio, the  Keystone Film Company. Sennett mentored the young Chaplin and Chaplin sought out role models,  mentors and people he could learn from throughout his life.

 Chaplin's pictures were popular successes, and he was one of Keystone’s biggest stars. Keystone was Chaplin’s creative ‘infancy’.

Chaplin learned about film making and developed his tramp character while he worked at a
phenomenal rate completing 34 short films in one year. Chaplin’s ‘Tramp’ gained enormous
popularity among cinema audiences all over the world.

 He was known as Charlot in French speaking countries, Italy, Spain, Andorra, Portugal, Greece, Romania and Turkey, Carlitos in Brazil and Argentina, and Vagabond in Germany.


In  1915 Charlie signed a more favorable contract with Essanay Studios.
Chaplin’s time at Essanay was his ‘adolescent’ creative period; he further developed his cinematic
skills, added new levels of depth and pathos to Keystone-style slapstick.

His films became much more ambitious, being twice as long as a typical Keystone picture. Many of the films he made with Essanay are classics including The Tramp. They show Chaplin’s growing talent and many of the ideas that were to come to mature fruition in his later mature period of film making.

Chaplin sought complete artistic control over his products from very early in his career. At Essanay
he became a full-blown celebrity, as he was very popular and he made himself and those around him
wealthy.
From Essanay Chaplin moved to the Mutual Film Corporation in 1916. Mutual paid Chaplin $670,000 to produce a dozen two-reel comedies.

He was given near complete artistic control, and produced twelve films over an eighteen-month period that rank among the most influential comedy films in cinema. Practically every Mutual comedy is a classic: Easy Street, One AM, The Pawnshop, and The Adventurer are perhaps the best known. This period in Chaplin’s career was his happiest¸ although he found the stringent production schedule demanding and restrictive, especially because his method of film-making involved improvisation and repetition, which were both expensive and time- consuming.

At the conclusion of his contract with Mutual contract (in 1917) Chaplin signed a contract with First
National. Chaplin enjoyed much more creative control over all aspects of the filming process including production and he built his own Hollywood studio. He was also able to perform at a more relaxed pace that allowed him to focus on quality.

Although First National expected Chaplin to deliver short comedies, he expanded most of his personal projects into longer, feature-length films, including Shoulder Arms (1918), The Pilgrim (1923) and the feature-length classic The Kid (1921), which introduced a strong element of pathos and sentimentality to silent movies which was innovative at this time.

In 1919, Chaplin along with other celebrities  co-founded the United Artists film distribution company in order to escape the growing power of film distributors and financiers in the fast developing Hollywood studio system.

With this move to United Artists Chaplin assumed complete control of film production. He became independent and this move was crucial in allowing him to achieve his artistic maturity.

After the arrival of sound films, and while still with United Artists, Chaplin made The Circus (1928),
City Lights (1931), as well as Modern Times (1936) before he committed to sound.

 Modern Times and City Lights are considered to be prime examples of Chaplin’s art. Both are sophisticated pieces of symbolic film-making that were essentially silent films scored with Chaplin’s music and sound effects.

Chaplin's first dialogue picture, The Great Dictator (1940), was an act of defiance against German
dictator Adolf Hitler, Nazism, Anti-Semitism and Fascism. It was filmed and released in the United
States one year before the U.S. abandoned its policy of neutrality to enter World War II.

Chaplin exploited the similarities between Hitler and The Tramp (especially the little moustache) and played the role of Adenoid Hynkel, Dictator of Tomania, clearly modeled on Hitler. The film was seen as an act of courage in the political environment of the time, both for its ridicule of Nazism and for the depiction of Jewish persecution. Chaplin was nominated for Academy Awards for The Great Dictator, but he did not win.

Chaplin made his home in Vevey, Switzerland.

He briefly and triumphantly returned to the United States in April 1972, with Oona O’Neill to receive an Honorary Oscar.

Chaplin's final films were Limelight (1953), The King in New York (1957) and A Countess from Hong Kong (1967).

Chaplin was a musician, composer and choreographer as well as film-director and actor. He
composed scores, wrote songs, and choreographed most of his films. Two of his most popular songs
are ‘Smile’ and ‘This is my song’. Chaplin's score for Limelight won an Academy Award in 1972.

There was a delay in the film premiering in Los Angeles due to Chaplin’s unpopularity in America in the early 1950s and so the movie became eligible decades after it was filmed.

In his later career Chaplin wrote extensively on his life. He also wrote original music compositions
and scores for his silent pictures and re-released them. Chaplin's last completed work was the score
for Woman of Paris. He was knighted at age eighty-five.

Sir Charles Chaplin died in his sleep in Vevey on Christmas Day 1977.