Name four weaknesses of the Radio medium that the script writer has to address

Radio is a non-visual medium. It has no images and pictures, so the script writer will have to use colourful words and descriptive words to engage the listeners.

Action on Radio cannot be seen, so the script writer has to put in several sound effects, or snatches of music while writing an action scene or a radio drama.

Radio messages are easily forgotten. So the scriptwriter has to coin catchy slogans to make the messages stick in the minds of the listeners. the scriptwriter also has to repeat the message within the programme.

Listeners have low attention spans for radio programmes, so in order to keep the listeners interested, the scriptwriter has to ensure that the scripts are lively and interesting from beginning to end.