Social Media is important because ...

Social media is a great barometer of mood and reflects very quickly whatever people see any political, social or economic development. Social media is influencing mainstream media discourse. Look at the way TV news channels have begun incorporating Facebook posts and twitter feeds as a part of their 'prime time' news debates and panel discussions.

Social media is no longer for the new kid on the block. Don't think that social media is the tool for the young only. More and more people of the 'older generation' have become the new users of social media.

The social media is changing  the way we study the media because

- it connects people and generates massive traffic
-it leads to speedy and direct communication
- it allows communication to become creative, provocative, emotive, and interactive
-strategists can use social media to target specific demographic audiences, address the interests of smaller groups, and produce the intended communication.
- It has a captive audience
-it is influential and allows for influencing an audience by appealing to them, their friends, acquaintances, and family
it empowers people, turns them into information seekers, opinion makers, and gives them a sense of participation.